Kollywood star Vijay will be soon seen as the brand ambassador of the business group Joy Alukkas in the Tamil Nadu region. Unlike his co stars, Vijay was never particular about brand promotion. But the current offer seems to have come at the right time when Vijay himself is attempting to be under some lime light. The actor will soon be seen in the glossy advertisements of the business major which has branches all over the country and even abroad. The previous brand ambassadors of Alukkas include Sridevi, Kangana Ranaut, Madhavan etc