Its now a new feather to the hat of Sarath Kumar as he took the reponsibility of serving as the director of administration and operations of Raadan Media Works. The organization is run by his wife Radhika Sarath Kumar. The company is worth Rs 30 crores and the plan is on to hike its capital to Rs 100 crore. “Apart from serials and game shows, there is a plenty of things we can do and we are planning to do it in the coming days. We would like to spread our canvas in other areas too. We are planning to do programmes for television channels in Marathi, Bengali and Gujarati. We will also produce low-risk films. But all these will be done without affecting our business with Sun TV.”, said Sarath Kumar.He is thus proving himself as not just a talented actor, and an able administrator, but also as an aspiring business man. Let's wish Raadan Media all luck.