The promotion of films has now advanced much from the traditional methodologies. The actors themselves take initiative to promote their films as could be seen for some  of the recent bollywood movies, while in certain other cases, the entire team is responsible for it. Audio releases and press conferences are all part of the traditional methodologies of film promotion. The latest technique is to launch an entirely new website for the films. Many high profile movies now have an exclusive website that gives all information about the film. The websites are to a great extent user friendly and provides all information from the theatres in which the film runs to show timings and latest audio releases.