Guess the latest marketing tactics of Kollywood? The long awaited 'Kanden Kadhali', remake of Jab We Met ,is advertised by means of a Van campaign. The van campaign was kick started since its audio release on 14th August. There are two vans running across Tamil Nadu, interacting with the people. The Van campaign attracts the public by the continuous playing of movie songs and will come to an end on August 31st. Kanden Kadhali is expected to hit the screens on mid September.The Van campaigns has turned out to be a common means of advertisement.